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December 15, 2017  
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Marketing Professionals Not Confident In Their Ability to Measure ROI
March 2, 2006
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Robbinsville, NJ -- According to a recent MarketingScoop.com online survey, marketing professionals are “Not Very Confident” in their ability to measure a return on investment for their marketing campaigns. These survey results come at a time when the importance of measuring ROI has grown significantly for the marketing community.

When asked, “How confident are you in your ability to measure the ROI of your marketing campaigns?” fully 47 percent of respondents indicated that they were “not very confident” while a smaller percentage (22 percent) indicated they were “somewhat confident.” This leaves 31 percent of respondents who indicated that they were very confident in their ability to measure the productivity of their marketing campaigns.

"The pressure being placed on marketing professionals to deliver a positive return on investment is greater than ever," says MarketingScoop.com founder and President Michael Fleischner. "Internet marketing has improved the marketing professional’s ability to measure his/her return, but clearly we still have some gaps with our ability to measure return with some traditional media that need to be addressed."

Additional surveys among marketing professionals are required to evaluate the emergence of trends indicating a marketing professional’s ability to measure the financial returns of marketing expenditures. This information is growing in importance as new marketing methods evolve and traditional methods, including standard online advertising, come under scrutiny.

 
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