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Branding, Advertising and Marketing (B.A.M.)
December 17, 2017  
Branding, Advertising and Marketing (B.A.M.)
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March 2006

March 6, 2006

Women's online community to be centerpiece of NBCU's digital strategy.   ...full story

March 3, 2006

Internet marketing, e-distribution and revenue measurement company “A Couple of Chicks” examines the changing Pay-Per-Click (PPC) marketing landscape.  ...full story

March 2, 2006

According to a recent MarketingScoop.com survey, marketing professionals confirm their lack of confidence in their ability to measure return on investment of marketing campaigns.  ...full story

 

February 2006

February 28, 2006

comScore Networks releases its monthly qSearch analysis of activity across competitive search engines.  ...full story

February 27, 2006

Jambo claims billing system makes pay-per-call advertising easily accessible for small businesses, and expands the revenue potential for search engines and lead generators by giving them credit for delivering to merchants qualified consumers via the phone.   ...full story

February 23, 2006

Sponsorship Effectiveness Index based on 30 studies across 10 major brands.  ...full story

February 21, 2006

Rapid adoption of broadband internet delivery and affordable video equipment, software and hosting services, is driving force behind growth of Internet infomercials.   ...full story

February 20, 2006

Newspaper industry launches multi-million dollar campaign targeting advertisers with Its 'Multi-Media' offering.  ...full story

February 13, 2006

Online adoption projected to exceed 90 percent by 2008, suggesting a major shift away from traditional media to the unprecedented power that online advertising can provide.  ...full story

February 13, 2006

RAC Awards gala honors the best and brightest.  ...full story

February 8, 2006

The difference is directly related to the size and nature of each group's market. While blockbusters have to catch the attention of mass audiences, mid-level and niche products are usually geared toward specialty markets less responsive to traditional channels of advertising.  ...full story

February 7, 2006

Findings may reveal more about people’s reaction to ads in a passive setting than other research methodologies.   ...full story

February 6, 2006

CBBB Retains Former FTC Official to Lead New Self -Regulatory Working Group.  ...full story

February 6, 2006

New business unit is dedicated to marketing via mobile devices   ...full story

February 3, 2006

Poll shows one in five viewers will be watching mainly for commercials   ...full story

February 1, 2006

Collaborators are eager to capitalize on the rapidly expanding “Out of Home” advertising market with digital display monitors.  ...full story

 
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