Boston, Mass. -- IBM, Fidelity and Hewitt are the providers most companies are considering for human resource business process outsourcing (HR BPO), according to the Yankee Group HR BPO BrandMonitor survey of decision-makers' perceptions of HR BPO providers.
Other Yankee Group research shows the current top three market share leaders in HR BPO are Hewitt, Accenture and ACS. The BrandMonitor results foreshadow a changing competitive landscape, with IBM and Fidelity likely to replace them as top market share leaders--if Accenture and ACS remain business as usual.
Accenture, EDS, Ceridian and Aon are the next set of most considered providers, and Mellon, ACS and Convergys are the least considered.
"Perception of decision-makers is key in attracting clients,” says Matthew Kovar, Yankee Group Business & IT Services Vice President. “The good news is that this is still an emerging market, and all BPO providers in this space have the opportunity to shape the awareness and perceptions of decision-makers through marketing and client delivery.”
The HR BPO BrandMonitor(R), jointly developed with Market2Customer(TM) (M2C), a member of Monitor Group LLP, assesses providers' ability to attract clients in this emerging market segment. The study included 303 decision-makers, 50% of whom are C-level executives and 39% from companies with 20,000 or more employees. Respondents to the survey were decision-makers or influencers responsible for the purchase of HR BPO services at their companies.