Hong Kong -- George Volanakis is the new President and Chief Executive Officer of Corgi Classics, a division of Zindart Limited. Volanakis, who for more than 30 years has held senior-level executive positions with many of the largest toy and collectible companies in the world, has assumed full P&L responsibility for Corgi's worldwide operations. Christopher Guest, formerly Managing Director at Corgi, has left the company to pursue other interests.
Volanakis will focus on lifting the profile of the company's brand and driving sales growth, particularly in the U.S. market, according to Peter Gardiner, Chairman, Zindart.
"Clearly, we're delighted to have recruited such a senior industry executive to take the helm at Corgi,” says Gardiner. “Everywhere George has been he's grown the business significantly.
Before joining Corgi Classics, Volanakis spent three years in the U.K. as President, Hasbro International, running the company's international business. In addition to P&L responsibility for Hasbro's global operations, Volanakis was Chairman of the Business Efficiency Board, a task force focused on overhead reduction throughout the Corporation. He was elected an Executive Vice President of Hasbro in 2000.
Before taking the position at Hasbro, Volanakis was President and CEO, the Ertl Company, Senior Vice President of Marketing, Mattel, Inc., and President and Chief Operating Officer (COO), MatchBox Toys. Volanakis spent his early career at Milton Bradley Co., where he rose to the position of President & COO, Playskool, Inc.
"George's knowledge of the marketing channels we're interested in further penetrating will be immensely helpful in achieving the kind of growth we're looking for from Corgi over the next couple of years," says Gardiner.