Los Angeles, Calif. --The Romar Group, Inc., (Romar), the nation's largest African-American-owned integrated apparel design, production and marketing communications company, has received an official designation of promotional licensee from NASCAR, the fastest-growing major sport in the country.

"Romar is honored to be involved with the exciting and thrilling sports entertainment NASCAR provides to audiences worldwide," says Don Polk, President and CEO, The Romar Group, Inc. "As a new licensee, Romar brings a unique set of capabilities to NASCAR's official sponsors and promotional partners by offering quality full-service support that includes not only the design, development, and production of products, but IT and marketing communications services as well."

With the NASCAR promotional licensee distinction, Romar becomes one of a select few companies granted the right to produce premiums for use by NASCAR's promotional partners and sponsors. Leading, name brand companies such as Coca Cola, Budweiser, The Home Depot, McDonald's and Visa are among NASCAR's official list of promotional partners and sponsors. The Romar Group will provide a variety of products and services including, high-quality merchandise ranging from apparel and leather goods, to gift items for the country's premier racing series.